Privacy Policy

Last Updated: March 23, 2025

Table of Contents
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Privacy Policy
2. Information We Collect
3. How We Use Your Information
4. Cookies and Tracking
5. Data Security and Retention
6. Sharing of Information
7. International Data Transfers
8. Your Data Rights
9. Marketing and Communication Preferences
10. GDPR Compliance
11. Contact Us
12. Policy Updates

1. Introduction

At LV Cabs (lvcabs.co.uk), your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We believe in transparency and want you to feel confident in how we handle your privacy, whether you’re using our online booking system, calling us to arrange a journey, or simply browsing our website.

Our policy applies to all customers, website visitors, and individuals interacting with LV Cabs Ltd. By accessing our website or using our services, you consent to the collection and use of your information as described in this privacy policy. For more information about data rights, you may visit the official website of the Information Commissioner’s Office (ICO). You can also read our Terms and Conditions for further details on service use.

2. Information We Collect

Personal Information: Your name, email address, phone number, and address, collected when you contact or book with us.
Booking Details: Pickup/drop-off locations, travel times, flight numbers, and journey preferences.
Payment Data: Payment details processed through secure third-party providers (we do not store full card information).
Technical Data: IP address, browser type, device type, and usage patterns collected via cookies and analytics tools.
Communication Data: Records of any emails, messages, or calls for booking support or customer service.

3. How We Use Your Information

To manage your taxi bookings and provide our services efficiently.
To communicate booking confirmations and updates via email, SMS, or phone.
To improve our website and customer service through usage analytics and customer feedback.
To comply with legal, tax, and regulatory obligations required by local authorities.
To resolve disputes, respond to inquiries, or provide customer support.
To ensure the safety and reliability of our transportation services.
To personalize your experience with our website and services while respecting your privacy.

4. Cookies and Tracking

We use cookies to enhance your website experience and maintain your privacy. Cookies are small text files stored on your device. Our cookies help with:

Remembering your preferences and login status.
Collecting usage analytics to improve site performance.
Supporting core site functionality, such as fare estimate tools or location services.
Delivering relevant content and offers based on your interactions, in a way that respects your privacy.

By using our website, you consent to our use of cookies. You can manage your cookie preferences in your browser settings. Disabling cookies may impact certain functionalities of our website, including the online booking form. We may use Google Analytics or similar tools to better understand how visitors engage with our site. Learn more about how Google uses data via Google’s Privacy Policy.

5. Data Security and Retention

Your data is securely stored and protected using appropriate technical and organizational measures, including SSL encryption, firewalls, and access controls. We take care to limit access to your personal data to only those employees or contractors who need it to perform their duties.

We retain personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy. For example, we may keep booking and payment records for up to 6 years to comply with legal and financial regulations. After that period, your data is either securely deleted or anonymised so that it can no longer be linked to you.

For more information on data retention best practices, see the UK Government Data Protection Guidance. You may also contact us through our Contact Page for any specific data queries.

6. Sharing of Information

With drivers and internal team members to fulfill bookings efficiently.
With third-party service providers for payment processing, SMS notifications, or dispatch systems.
With IT and web service providers who support our infrastructure.
With regulators, law enforcement, or legal advisors when legally required or to enforce our terms.

We do not sell, rent, or trade your personal data with third parties for advertising purposes. Any data shared with third parties is done so under strict confidentiality and data protection agreements. All providers must comply with data protection laws and may only use your data in line with our privacy obligations.

7. International Data Transfers

In certain cases, your personal data may be transferred to and processed in countries outside the UK or European Economic Area (EEA), such as when using global email or cloud hosting services. In such instances, we ensure adequate safeguards are in place to protect your privacy, such as standard contractual clauses or certification mechanisms like the UK-US Data Bridge, ensuring your data is treated with the same level of protection as required under UK law.

8. Your Data Rights

You have the right to:

Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict data processing in certain cases.
Withdraw consent where processing is based on consent (e.g., for marketing emails).
Request a copy of your data in a portable format (data portability).
Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your privacy is being mishandled.

To exercise your rights, please contact us using the contact information below. We will respond within one month in accordance with GDPR guidelines. In some cases, we may require you to verify your identity before fulfilling your request to ensure data security and maintain privacy.

9. Marketing and Communication Preferences

If you have opted in to receive marketing communications from us, we may use your contact information to send you updates, promotions, or news about LV Cabs. You can unsubscribe from these communications at any time by clicking the unsubscribe link in the emails or by contacting us directly. We respect your privacy and will never send marketing messages without your consent or share your contact details without a lawful basis.

10. GDPR Compliance

We process your data under the following lawful bases as per UK GDPR:

Contract: To fulfill a service you have requested, such as a taxi booking.
Legal obligation: To meet legal requirements such as record-keeping for licensing and tax purposes.
Legitimate interests: To improve our customer service, security, and website functionality in a way that does not override your privacy rights.
Consent: For optional services like receiving promotional emails or participating in surveys.

We have implemented data protection by design and default, conduct regular audits, and ensure all staff are trained in privacy-focused data handling best practices.

11. Contact Us

If you have questions about this Privacy Policy or want to make a data request, please contact us:

LV Cabs Ltd
Email: info@lvcabs.co.uk
Phone: 01933 322 443
Address: 20 Banbury Close, Wellingborough, NN8 2LP, United Kingdom

12. Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in our services or legal obligations. We will post any changes on this page and, if the changes are significant, we may notify you by email or a notice on our website. Continued use of our services after updates means you accept the changes. We encourage users to regularly review this privacy policy to stay informed.

Thank you for trusting LV Cabs with your personal data. Your privacy is our priority, and we are committed to maintaining the highest standards of data protection and customer service.